If you are a successful independent professional you can create a second income by using a membership website to teach your peers how to reach the success you have enjoyed. Here are the steps you need to take to get started.
1. Decide on your topic. If you are a successful independent professional and you want to use your “business” as a topic great, but don’t stop there, dig deeper and pick a specialty that you can focus your entire business around. For example, my last membership website’s niche was, “teaching independent financial advisors how to minimize taxes on IRA distributions for retirees.” That is a specialty, your niche should be equally specific.
2. Pick out your marketing method. Here’s where things get a little hairy, there are a million and one different people out there claiming they have the secret to generating all the qualified leads you will ever need. They are probably all right. What you need to take into consideration is the financial investment and time commitment that each of those techniques demand. Along with weather you need special skills and if it’s a good fit for your niche.
Personally my favorite methods are article marketing, newsgroups, and direct response trade publication ads. Each of these methods works well for different things. Article marketing and participating in newsgroups both involve a respectable amount of time, virtually no financial commitment and produce high quality prospects. Direct response trade publication advertisements can work great if you direct your leads to a landing page where prospects can enter their contact information to get a free information product. The ads will cost you more, but the energy commitment is very low and if you have quality ad copy you can win some great leads.
3. Start creating your blueprint. Start with an outline of the steps your typical client will have to take to get from where they are today to where they want to be, then fill in as much detail as you can. Your blueprint is going to be the source that you use for creating all of your content. For example your marketing materials, membership website content, information products and small group coaching agenda.
4. Build a relationship with your prospects by regularly providing them with valuable pieces of information that they can apply and begin to see results towards their goals. An Ezine newsletter is an easy way to accomplish this.
5. Determine what type of membership website structure you want to have. Do you want a course style with a distinct ending to the program? Or are you going for the never-ending continuity program? Will you provide all of the information from day one, or will you start with just one section and add new topics at regular intervals until the core of the site is complete and all you have left is updates?
6. Decide if you will purchase a pre-made membership website script online, build your own from scratch, or hire a designer to create one for you. If you are going to hire a designer you should also decide if you will have a webmaster handle your updates or if you’re going to do it yourself. Make sure the designer knows this ahead of time.
7. Use the blueprint you created as a template for your content. As you create content work to provide it in different mediums (ex: audio, video, graphs and text) to make it easier for people to absorb the information.
8. Select a price point and payment structure.
9. Announce your new members only website to your established prospects! You are off and rolling.